It’s easy to set up and use the Magic Video Box
The MVB transforms the traditional formal interview filming set up into a very different experience so it feels more like an event. The interviewer and interviewee look into the box, which because of a one way mirror, allows them to see each other’s faces. The camera lens is hidden in the box. The divider that separates them makes them feel contained and away from the crew.
People are usually surprised by the MVB set-up, so they often feel excited and curious rather than shy or anxious. As a result, the filmmaking process changes from being formal to welcoming. It’s proven to have been successful with a diverse range of people of different ages and backgrounds. Neurodivergent people have particularly reported that it gives them a point of focus and a feeling of safety. The MVB acts as an effective communication tool and enables people to talk more easily.
Talking through the box makes people feel more confident. Looking into the box at the interviewer’s face and having direct eye contact allows them to be more present. They are able to be natural, engaged and responsive. People often say they forget they are being filmed.
Powerful eye contact footage is the perfect ingredient for engaging films and social media clips. Audiences love being spoken to directly and feedback that they gain instant rapport and connection with direct eye contact. Films are more memorable and impactful as a result.
It’s easy to capture lively vox pops because the quirky set up is fun and takes away the pressure of being filmed. Longer, in-depth interviews are also easily achieved because the Magic Video Box relaxes and allows people to talk freely and openly.
The Magic Video Box doubles up as a teleprompter/reactor that can be used with a tablet or smartphone. A script can be simply read but a great magic trick is when it is used showing screen footage. The person being filmed can view the footage whilst their reactions are recorded.
This was powerfully executed when the MVB was used in the Beckham documentary for Netflix, in particular when Beckham’s face was emotionally reacting to an eventful England World Cup match. It can also be used for talking to someone remotely.
The MVB can also be used in outdoor settings as the box shields the mirror from the sun. It can be used with most cameras with no need for additional tripods, stands or batteries.
